What is E-Commerce or the Idea behind this business model?

E-Commerce a digital business model in which it facilitates the buying and selling of goods or services online. The purchase will be done digitally and so will the transfer of money and data to execute these online transactions. No physical human interactions during the process of buying or selling, just like an big Online retail store.

E-commerce business has rocketed in the last 3/4 yrs since the COVID Pandemic!

Selling products and services isn't as easy as it may seem. It requires a lot of research about the products and services you wish to sell, the market, audience, competition, as well as expected business costs such as ads. However, on social media such as Tik Tok, there are people 'claiming' how easy it is to be have a successful online store but do not dive into the hurdles and blocks faced to get the business of it's feet and generating revenue.


E-Commerce has changed the way people shop and consume products and services. More and more people are turning to their computers and phones to order goods, which can easily be delivered to their homes. Amazon and Alibaba have gained considerable popularity, forcing traditional retailers to make changes to the way they do business.

But that's not all. Not to be outdone, individual sellers have increasingly engaged in e-commerce transactions via their own personal websites. And digital marketplaces such as Ebay or Etsy serve as exchanges where hundreds of buyers and sellers come together to conduct business.


What are the 4 types of E-Commerce business models?

Business to Customer -

When you sell a product or service to an individual consumer.(For example as a customer when you buy a pair of trousers from an online retailer.)

Business to Business -

When you sell a product(s) or service to another business (for example a business sells wholesale products for another business to use such as wholesaler Costco).

Customer to Customer -

When you sell a product or service to another customer (For example you sell electronics on Facebook Marketplace to another customer looking to purchase)

Customer to Business -

When you sell products or services to a business (e.g., an influencer or affiliate offers exposure to their audience in exchange for a commission)