What is Social Media Marketing (SMMA)?
Social media marketing (SMMA) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: Build a brand, increase sales; drive traffic to a website; and build a community of followers to share and engage with content.
Producing relevant content that users of the social platforms will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool.
Important Pillars to Social Media Marekting!
When developing marketing agency, one key area that marketers care about is how to deliver their messaging. Social media helps spread those messages to the right audience at the right time, through both free and paid ads/videos. Social media also enables brands to learn more about their audience's personal, geographic and demographic information. This enables brands and businesses to customise their messaging and content for the best online engagement.
There are 5 main Pillars to SMMA
choosing the social strategy -
With any marketing campaign or activity, an appropriate strategy should be laid out in advance. Individuals or businesses need to determine the goals of the campaign. Things to consider during the strategic stage is: determine the goals; select social media platforms approporiate for the audience such as, Facebook, Instagram, Twitter, Tik Tok, YouTube.
Planning and Publishing-
After establishing a strategy, it is time to start publishing online. This can be as simple as posting a new blog post, video, posts, sharing information about an upcoming event or posting a new product video etc. But being consistent is the key to an effective SMMA. To build an audience, businesses should post frequently on their page. Posting relevant content consistently will keep the audience coming back for more.
Listening and paying attention-
Businesses that create content on social media platforms can see growth in interactions and conversations about the brand, products or services. Users will comment on and share posts, tag the company in their own posts, and even begin communicating through the instant messaging functionalities.
These types of interactions are ideal because there are notifications in place to alert social media managers. This enables them to practice good customer service, which in turns boosts the customer experience.
Analysing user engagement & feedback-
Continuously measure performance and responses received. Questions to ask include the following: Which posts are getting the most engagement? Where are a brand's followers from?
The success of any marketing is dependent on its data and analytics. A marketing team can use this information to make more informed decisions on future campaigns and take advantage of what works & learn from what doesn't. This enables marketers to evaluate the overall success and failures of their marketing campaigns.
Marketing/advertising
Most social media marketing is free, with the exception of resource, time and specific marketing tools. Building an audience and publishing content on free social media sites is a great way to achieve marketing goals, but as the campaign grows, so does the budget.
Paid marketing features can be very valuable to businesses. They can target their advertisements at audiences based on many factors, including demographic information, re-targeting and user behaviors. This is usually done once they have exhausted all the free marketing tools and looking expand their marketing agency.